How to do a startup company analysis – Calacanis style

People have all kinds of reactions to Jason Calacanis, but none of them mild.  I happen to enjoy his cut-to-the-chase way of looking at things, and his east coast bluster.  It’s like he is challenging me as reader/listener to an argument, knowing that the results will be better for our disagreements – as opposed to the wunderkind Silicon Valley bloggers who just want to show how smart (and rich) they are and how little they care about what you think.

Anyway, I provide this introduction because I think his short company analyses based around his “Launch” conference/business are as good as it gets, and we can learn a lot from his approach and style.

Like this one for a new company called Color:  short, dirty but effective analysis